The goal of the work package is the planning, design and protection of the brand “Professor S.”
The establishment of “Professor S.” requires not only a Corporate Identity but also a well-structured plan to introduce the game to the German market and also to secure rights to the brand. Here, a strategy will be worked out, along with a time schedule as well as the planning of a press campaign and public appearances. Simultaneously, contacts with additional elementary schools in Berlin, Brandenburg, Thüringen, Saxony and Saxony-Anhalt will be made and add to our existing, expanding network. Further public relations work will be made through online blogs, educational message boards/forums and social networks.
Mario Fischer – Media consultant for MDM districts, first information phase: 10.828,00
The recognizability of “Professor S.” with the target audience is the main subjective. Color, font, layout and appearance of “Professor S.” will be worked out and documented in a brand manual. Subsequently, individual elements of market identity will be protected by brand registrations across Europe.
Based on the principles from WP10.1, it will be determined which information, audiovisual content and texts will be used for teasers and trailers.
In this step, the press campaign will be planned in terms of content and schedule. This includes:
In this step, the existing network of elementary schools will be extended. The plan is to do expansions in and to Berlin, Brandenburg, Thüringen, Saxony and Saxony-Anhalt. Through meetings with acquainted school principals and teachers, personal recommendations and contacts to other teachers and school administrations will be created. At the newly contacted schools, “Professor S.” will be presented and introduced in meetings.
Here, new contacts will be created through internet forums, newsgroups and social networks. Through these channels, informations and news about the project will be released. A dialogue with potential new clients will be started and maintained.